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Motorola Mobility under Google ownership increased focus google android smartphone market and began developing a platform for modular smartphones interchangeable components.

Product Design & Management 

Strategy

Research & Usability Testing

User Experience Design

Creative Direction

case study

Motorola

Moto eCommerce, where fashion and state of the art design meet technology and experience. 

Strategy

Interest, involve, share and give powers to our customers by creating a storytelling eCommerce experience with aspects of customization and personalization featuring the product story, social media integration and accessories upsell. 

eCommerce experience design & creative direction targets the launch of the moto-maker with exceptional storytelling parallax approach and integrated eCommerce experience with customization & personalization of the Motorola androids.

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