Relax the constraint of space and time
In eCommerce, through technology, we can relax the constraint of time and space, and then we can scale the product at very, very low costs. It may sound like a Back to the Future film that features snickers with magic ability to take one through space and time. However, in today's world, we can do it with a hand full of eCommerce products and solutions. A product that exists in time and space has a constraint of how many people can participate, and you have to show up at an a